Full resume at  LinkedIn

Full resume at LinkedIn

Creative Writer & Messaging Strategist

Devise and implement strategic messaging, with particular expertise in interviewing SMEs and serving as organizational or brand journalist.

  • Define mission through storytelling, speechwriting and marketing

  • Leverage background for successful earned-media placements and pitches

  • Develop research-based outreach strategies to engage critical audiences

  • Write persuasive messaging to influence internal and external audiences

  • Use Google tools to develop timing strategies and write to maximize SEO

  • Create sticky content for high-performing websites and social properties

  • Orchestrate donor engagement events and write fundraising material

Curriculum Writer & Content Manager, Cambio Education

Helped develop post-secondary curriculum and served as a bridge between the curriculum and classrooms.

  • Interviewed SMEs to write one-third of 48-course technical licensing program

  • Wrote voice-over scripts for animated shorts to make difficult material accessible

  • Developed blog strategy, with resulting 33 percent conversion rate off organic search

  • Wrote magnet words, landing pages and voice-over scripts for digital ad buys

  • Built strategic partnerships with industry leaders and wrote high-level brand storytelling

  • Researched best practices to write handbook on engaging nontraditional students

Policy Director & Lead Writer, League of Rural Voters

Developed and led earned-media campaigns to advocate on behalf of rural residents.

  • Devised and launched the Rural Media Project, averaging four op-ed placements weekly

  • Created coalitions around issue areas and led group communications outreach

  • Drafted talking points and values statements to frame political debates

  • Presented media training seminars to expand capacity of allied organizations

  • Produced issue guides and fact sheets on impacts of state and federal policies

  • Developed and executed information-based information campaigns

Managing Editor, In These Times

Developed content for and oversaw editing operation of influential current affairs magazine.

  • Served as primary editor on all copy and approved page proofs on deadline

  • Wrote editorials, breaking news and analyses for publication across platforms

  • Developed editorial calendar, assigned stories and approved articles submitted on spec

  • Set freelance criteria and built relationships with established and emerging writers

  • Supervised the work of assistant editors, page designers and copy editors

  • Strategized and developed coverage areas as part of redesign

Editor, Knight Ridder Newspapers

Developed special projects and led daily coverage as section and department manager.

Newsrooms: Detroit Free Press, St. Paul Pioneer Press

  • Created editorial calendars, managed special sections and developed projects

  • Served as primary editor on breaking news and managed day-to-day reporting

  • Built award-winning teams of writers, photographers, designers and copy editors

  • Managed departmental budgets and wrote annual performance evaluations

  • Served as writing coach and sounding board to reporters at all skill levels

  • Managed staff on daily basis and organized newsroom rotation for weekends, holidays

Writer/Press Secretary, D.C. Office of U.S. Senator Tom Harkin

Wrote on behalf of the Senator and led his media and constituent outreach.

  • Developed outreach strategies, doubling the Senator's earned-media coverage

  • Spoke on the record and was Senator’s primary source for political/government reporters

  • Wrote weekly columns, floor statements and press materials

  • Instituted targeted constituent outreach and wrote corresponding newsletters

  • Orchestrated and edited weekly radio programs, daily video feeds and media events

  • Edited and approved communications developed by committee staff