Hello! And welcome.
Thanks for dropping by. I hope you find what you're looking for when hiring your next messaging strategist and/or creative writer.
I have a long history of producing effective, award-winning work and look forward to doing the same for you.
I began my career writing on behalf of and running media outreach for a U.S. Senator in Washington, D.C. Following graduate school I worked as a journalist in St. Paul, Detroit and Chicago — leading teams as managing editor, department editor and section editor. In years since I’ve leveraged that history to develop and execute strategic communications for nonprofit and commercial enterprises.
Here’s what I do.
Define mission through storytelling, speechwriting and marketing
Serve as brand journalist and interview SMEs to turn complex subjects into accessible copy
Write magnet words, landing pages and voice-over scripts for digital ad buys
Ghostwrite op-eds and develop other materials for robust earned-media campaigns
Create sticky content for high-performing websites and social properties
Develop research-based outreach plans that succeed across geographical and cultural spectra
Now who I am.
When not working I generally can be found at the bark park with Mimi the basenji (pictured above). Providing a good home to secondhand hounds is my heart's passion — and the subject of my children's book, a rhyming whimsy featuring such word pairings as "regret" and "toilet," and "work" and "bersek.”