Hello! And welcome.
Thanks for dropping by. I hope you find what you're looking for when hiring your next messaging strategist or writer.
I have a long history of producing effective, award-winning work and look forward to doing the same for you.
I began my career writing on behalf of and running media outreach for a U.S. Senator in Washington, D.C. Following graduate school, I worked as a journalist in St. Paul, Detroit and Chicago—leading teams in progressively broader roles until overseeing the content and editing operations of a public affairs magazine.
In years since I leveraged that history to develop and execute strategic communications on behalf of nonprofit and commercial enterprises.
Here’s what I do.
Develop research-based outreach strategies that succeed across geographical and cultural spectra
Serve as brand journalist and interview SMEs to turn complex subjects into accessible and engaging copy
Write magnet words, landing pages and voiceover scripts for digital ad buys
Ghostwrite op-eds and develop other materials for robust earned-media campaigns
Create donor outreach and omnichannel and multichannel marketing content
Use keywords and analytics to identify content opportunities and measure success
Work collaboratively to deliver great results on time and within budget
Now who I am.
When not working I generally can be found at the bark park with Mimi the Basenji (pictured above). Providing a good home to secondhand hounds is my heart's passion—and the subject of my children's book, a rhyming whimsy featuring such word pairings as "regret" and "toilet," and "work" and "berserk.”